Pepsi-Cola or Coca-Cola? What do you choose?

            Since we were little, we used to go to fast food restaurants, to a market, or even use a vending machine for buying something to drink. The most common beverages that we drink are Pepsi or Coca-Cola. Pepsi-Cola and Coca-Cola are two big companies that are recognized throughout the world by their flavor and advertisements. Both of these multinational companies sell soft drinks as their principal product. According to Datacraft, these drinks are the soft drinks more consumed by people, and their brands are known as one of the most important companies (2010).  The two soft drinks differ from each other in a lot of aspects, such as their history, their advertisements, and their product’s prices.

            First, the history of each brand is very different from each other. Coca-Cola was created in 1886 by John Pemberton in Atlanta. He started selling that bottle to the people that went to his pharmacy. Later on, in 1888, when the company started to gain more, he died and the brand was sold to Asa Griggs Candler. He was the one who transformed this little brand into a very big business (The Coca Cola Company). While Coca-Cola was growing up, in 1898, Pepsi-Cola was invented. In North Carolina, a pharmacist called Caleb Bradham, created a refreshing drink for selling to their customers. The company started to become a big business in 1903 and they started to bottle this beverage (Pepsi Cola).

            Second, the advertisements that each company uses is different from each other. Both companies are focused on the marketing of their products. Most people base their preferences according to the marketing that each company has, to the amount of advertisements they are exposed to. In one hand, Coca-Cola had always used slogans to call the attention of the people. Their slogan nowadays is “Life Begins Here”. This company has been applying their products in big restaurants like McDonald’s, Movie Theaters, and others. Their propaganda had always been related to something that caught the attention of the multitude, like world cup. They used the “Wavin’ Flag” song that became very popular. On the other hand, Pepsi-Cola also uses slogans in order that the people could remember them. Their motto this year is “Born in the Carolinas”. Their beverages are spread all over the world; they use restaurants too, like KFC. This company focuses on propaganda that calls the attention of the world like using famous soccer players.

            Third, the price of each product is something that has been essential and dissimilar from each other. Coca-Cola has always been a demanded product throughout the world. A two liters bottle of Coca-Cola in America approximately costs $2,50 dollars. Coca-Cola has always been more expensive than Pepsi-Cola. Years ago, Pepsi-Cola was called the soda of poor people because it was more affordable. Nowadays, a two liters bottle of Pepsi-Cola in America approximately costs two dollars. This creates a conflict between them because a lot of customers buy the cheapest one.

After thinking about all these points, which brand is the one that you prefer? It is very important to know the differences between these multinational companies in order to choose the best one. Both companies are very important inside the world’s economy because they are the highly consumed soft beverages by the people. They are very similar in their presentation, their flavor, but they will always be rivals at the moment of selling their products.