Big Brands Should Follow the Trends

The world and people are constantly changing; and for this reason companies should adapt their products and services to the trends that are appearing. For creating a product, providing a service, or using advertisements managers should analyze what people is looking for in a product or a service. In order to be successful is important to understand that the world is changing and that big brands must change with it in order to continue flourishing.

Some of the trends that will dominate the world are:

•            People prefer smaller stores with fewer products rather that big stores with a lot of variety. For that reason Walmart is starting to implement smaller scale versions so they can continue satisfying their customers. Also, household sizes are getting smaller, there are a lot of households with just one person, and this is why the food is offered in smaller quantities, not in family size.
•            It is important to create their products based on the local markets. This means that not all products are in all stores. For example some clothing stores could stop selling swimsuits in states that are really cold during the winter like in Michigan, but still selling them in Florida.
•            Uniqueness: People do not want to be treated as everyone else, they want to be and feel unique. Companies should offer more personalized items that could make their customers feel important. Stores should stop selling a lot of the same items because people do not want to have the same things that everyone have.
•            Aging is a factor that companies should consider while selling a product or a service. People in the United States are getting older so they should take this into consideration in order to adjust their products to their customers. Studies show that Baby Boomers are where the real growth is.
•            Technology is improving and increasing throughout the years, this is why companies should understand how it works. It is really changing things; people have access to all information. Big companies should take into account that they should advertise their products and inform their customers about what they offer using social media and Internet. They should know what is appearing and actualize themselves to the newest technology.
•            Nowadays, customers are not just looking for products, they are looking for services. There is an increase on spending on services rather than goods. This means, providing more advice, information. Big brands should offer more services so they could grow and develop loyalty in their customers.  
•            An important trend is that people are becoming more conscious of the planet. Companies should think about the planet and the people in order to be more profitable. People are willing to pay more for eco-friendly products rather than other products. This is the reason why there are more green products, cars are hybrid, and there are recyclable products.

In conclusion, big brands and companies should change with the trends to maintain their position in the market. Brands like Coca Cola, Apple, McDonalds, and others should follow the world trends so they could increase their brand loyalty. The world is changing and companies must adapt to that changes. 

Pepsi-Cola or Coca-Cola? What do you choose?

            Since we were little, we used to go to fast food restaurants, to a market, or even use a vending machine for buying something to drink. The most common beverages that we drink are Pepsi or Coca-Cola. Pepsi-Cola and Coca-Cola are two big companies that are recognized throughout the world by their flavor and advertisements. Both of these multinational companies sell soft drinks as their principal product. According to Datacraft, these drinks are the soft drinks more consumed by people, and their brands are known as one of the most important companies (2010).  The two soft drinks differ from each other in a lot of aspects, such as their history, their advertisements, and their product’s prices.

            First, the history of each brand is very different from each other. Coca-Cola was created in 1886 by John Pemberton in Atlanta. He started selling that bottle to the people that went to his pharmacy. Later on, in 1888, when the company started to gain more, he died and the brand was sold to Asa Griggs Candler. He was the one who transformed this little brand into a very big business (The Coca Cola Company). While Coca-Cola was growing up, in 1898, Pepsi-Cola was invented. In North Carolina, a pharmacist called Caleb Bradham, created a refreshing drink for selling to their customers. The company started to become a big business in 1903 and they started to bottle this beverage (Pepsi Cola).

            Second, the advertisements that each company uses is different from each other. Both companies are focused on the marketing of their products. Most people base their preferences according to the marketing that each company has, to the amount of advertisements they are exposed to. In one hand, Coca-Cola had always used slogans to call the attention of the people. Their slogan nowadays is “Life Begins Here”. This company has been applying their products in big restaurants like McDonald’s, Movie Theaters, and others. Their propaganda had always been related to something that caught the attention of the multitude, like world cup. They used the “Wavin’ Flag” song that became very popular. On the other hand, Pepsi-Cola also uses slogans in order that the people could remember them. Their motto this year is “Born in the Carolinas”. Their beverages are spread all over the world; they use restaurants too, like KFC. This company focuses on propaganda that calls the attention of the world like using famous soccer players.

            Third, the price of each product is something that has been essential and dissimilar from each other. Coca-Cola has always been a demanded product throughout the world. A two liters bottle of Coca-Cola in America approximately costs $2,50 dollars. Coca-Cola has always been more expensive than Pepsi-Cola. Years ago, Pepsi-Cola was called the soda of poor people because it was more affordable. Nowadays, a two liters bottle of Pepsi-Cola in America approximately costs two dollars. This creates a conflict between them because a lot of customers buy the cheapest one.

After thinking about all these points, which brand is the one that you prefer? It is very important to know the differences between these multinational companies in order to choose the best one. Both companies are very important inside the world’s economy because they are the highly consumed soft beverages by the people. They are very similar in their presentation, their flavor, but they will always be rivals at the moment of selling their products.